A Stockholm design tour with Trend Stefan

The Story.

Sign up for the ultimate design tour with Sweden’s most famous style expert – Trend Stefan –experience the best Swedish fashion, interiors, industrial and graphic designs, including local artisan crafts. On this tour he will point out the most interesting highlights of design and lifestyle in the two contrasting neighbourhoods of Östermalm and Södermalm. The day will begin at the internationally revered traditional design store Svensk Tenn where you will experience unique design classics, explore Swedish aesthetics and learn about design heritage. From here you will explore a variety of shops featuring 1950´s style, famous Swedish rugs, vintage inspired designs, contemporary style interior, and original antiques. While you meander around Trend Stefan will enlighten you with stories about Stockholm and its trends.  Including the history of Folkhemmet and IKEA, and why in 2000 Wallpaper magazine named Stockholm the “world’s coolest city”.

You will be shown some of Östermalm’s more up-scaled eateries and the coolest hang-outs including a visit to the legendary food court Saluhallen.  You will get the opportunity to discover the newest emerging fashion designers around Biblioteksgatan too. Then we go to Södermalm where Trend Stefan will take you on a “behind-the-scenes” experience along Götgatan and SoFo. You will have the opportunity to dive into Stockholm’s hipster scene, to get inspiration from the diverse boho-chic people and to discover some cool boutiques, cafes and bars. We will end the tour with your choice of an Italian coffee, a freshly pressed juice or a yummy cocktail with an opportunity to sum up your insider design experiences – amazing inspirational design stories to bring home!

The Profile.

Trend Stefan is recognized as one of the foremost trend scouts of Sweden, listed by Swedish magazine Rum, as one of the most influential people in the design industry. He regularly lends his expertise to TV, radio and magazines where he uncovers the latest trends for interior design and shopping. Trend Stefan is constantly seeking out new phenomena in interior, design, lifestyle, fashion, food and living. He also travels the world to keep up with international trends in retail and shopping habits too.

Trend Stefan has solid foundations in the trend and design industry. Before he founded the Trendgruppen PR agency, Trend Stefan ran his own design store on Sveavägen, worked with computer games during the IT boom and spent time at Svensk Form as marketing manager. His media career began as a trend scout on Radio Stockholm and later as one of the guys of Swedish version of Fab 5 (Queer Eye for the Straight Guy).

Trend Stefan is also the initiator behind the the gallery “Designgalleriet”. Today, Stefan has reoccurring assignments as a trend analyst on TV4 Nyhetsmorgon and writes for magazines such as QX, DN Bostad and Hus & Hem. In his spare time, Trend Stefan enjoys playing computer games and walking his beagle dog.

How do you become a trendguru anyway? What did Trend Stefan do with the Lemurs at Skansen? Who did Trend Stefan train to give better media interviews? How did he end up in Japan with “America’s Best Housewife” Martha Stewart? Where in Stockholm do you find the real design coops? What’s hot and will be in fashion for next year?

Story includes:

  • Private walking tour in central stockholm
  • In-depth knowledge about Swedish design heritage
  • “behind the scene” visits to selected design shops
  • Subway ticket
  • Coffee break
  • Wrap up drink
  • Personal stories to bring home from Trend Stefan


All the year around

Additional Activities:

Design & craft workshop, home styling workshop, flower and plant workshop

Price Range:

from €