Sverigeagenten is invented by Berlinagenten, an award-winning lifestyle agency founded in Berlin in 2004. Berlinagenten was founded by Henrik Tidefjärd, a native Swede living in Berlin since 2001. Named by Forbes as one of the three most important guides you should know on the planet, Henrik is no stranger to international headlines for his exciting, unconventional take on lifestyle tours. Who else would have the audacity to bring American Pie starlet Tara Reid to a Berlin fetish club? Since then, he’s hosted various celebrities and superstars, and Madonna entrusted him to show her daughter Lourdes around Berlin in 2012. In 2016, he even went undercover with Adele, exploring the city while avoiding paparazzi flashes.

After many years of experiences in Berlin, showing newcomers the ins, outs, and hidden alleys of Germany’s delightfully hedonistic capital, Henrik Tidefjärd has gained recognition with his diverse lifestyle tour concepts, entrepreneurial skills, and tireless cool hunting around the globe. He is a connoisseur of gritty, sexy happenings and trendy scenes in his favorite cities. Henrik stays ahead of the game, cultivating access to the hottest addresses through all his mega-contacts.

On the roads of southern Sweden, Henrik experienced ‘ghost towns’ with surreal landscapes and few inhabitants. He sat alone in restaurants and often had hotels to himself. His stories, shared on social media, became an inspiration for wanderlusters in lockdown. His followers became hopeful for a return to a normal world, and most importantly, excited about one day visiting Sweden.

Over six weeks of traveling, he connected with Swedes of all different stripes: small-business owners, artisans, dreamers, and innovators with fascinating stories to tell. Sverigeagenten was born.